Privacy Policy

Last Updated: July 2026

At UPC Parks, accessible from upcparks.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document outlines the types of information we collect, how it is processed, and your rights regarding your data. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

1. Information We Collect

We collect personal information when you intentionally provide it to us, or automatically as you navigate our website. Voluntary Information: When you submit a quote request, contact form, or sign up for a newsletter, we collect details such as your name, email address, phone number, company name, and the specific message parameters you send. Automatically Collected Information: We automatically capture technical data regarding your interaction with our website via cookies, including your device type, web browser, general location data (derived on secure servers), pages visited, and link interaction events.

2. How We Use Your Information

We use the information we collect to operate, maintain, and improve our website, specifically to:

  • Process and fulfill quote requests for playground equipment.
  • Understand and analyze how visitors move through our site to improve performance.
  • Measure the effectiveness of our digital marketing and advertising efforts.
  • Prevent fraud and maintain network security.

3. Cookies and Google Analytics 4 (GA4)

We use first-party cookies to collect data through Google Analytics 4 (GA4). GA4 tracks user interactions on our site to help us optimize the user experience. IP Protection: GA4 does not log or store full IP addresses on our reporting servers, keeping your exact location protected. Data Retention: User and event data collected via GA4 is automatically deleted from Google’s servers after a default period of 14 months.

4. Google Ads and Consent Mode Controls

We use Google Ads to market our products. Our website interfaces with Google Ads and Google Analytics utilizing Google Consent Mode. Your explicit choices made via our cookie consent banner directly govern how your data is treated downstream. Google Ads references these exact signals to enforce data privacy:

  • ad_storage: Determines whether Google Ads has permission to use cookies or device identifiers for advertising purposes
  • ad_user_data: Governs whether user data can be sent to Google for advertising analytics purposes
  • ad_personalization: Controls whether your data can be used for personalized ad targeting or remarketing lists.
  • If you deny consent for these features on our banner, no profiling or advertising identifiers will be accessed or tied to your personal Google account identity.

5. Third-Party Disclosures & Links

Our website contains links to external partners, product representatives, and third-party services. We do not control, and are not responsible for, the privacy practices or content of third-party websites. When you click on an external link, we encourage you to read the privacy statements of that destination site.

6. Your Privacy Rights

Depending on your location, you may have specific rights regarding your personal data under the GDPR, CCPA, or applicable US State privacy laws. These rights include:

  • The right to access the personal data we hold about you.
  • The right to request that we correct any inaccurate information.
  • The right to request that we delete your personal data from our systems.
  • The right to opt-out of cookies, data sharing, or targeted tracking at any time by updating your selections via our on-site cookie banner.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to remain compliant with changing advertising platform mandates and privacy regulations. We notify users of any material changes by posting the updated Privacy Policy directly to this page.